Katelyn Soults

We came to Illuminated with a strong brand, but over time, our message had become fragmented. The language we used lived in separate places and didn’t tell a cohesive story. Illuminated helped us pull it all together into a clear, unified statement that speaks directly to what our clients need to hear. The process also gave us tools to use that message more intentionally in our communications going forward. Even subtle shifts in language made a big difference. The team truly listened, understood our audience, and helped us communicate with more clarity. We’re confident in the investment we made—and in how we’re showing up now.

We thoroughly enjoyed the process and loved our outcome. Illuminated took the time to really learn about our business, using our (very long) list of wants, dreams, and wishes to create something special for us to implement. From start to finish, we could tell they cared and were committed to getting the project done right.

Their copywriting is the best we've had. Before Illuminated, we did all copywriting in-house and worked with another web development company, which turned out to be a mess. Illuminated redesigned our site and followed through on everything they promised to do and on time. They truly capture our brand voice and write copy that leads our site visitors to take action. We continue to partner with them on any projects we have, including web development and design, Hubspot implementation, and marketing copy. We can’t recommend them enough!

Illuminated helped bring our Inspiring Women of Iowa event to the next level. At Girl Scouts of Greater Iowa, we were looking for an efficient and professional way to manage our nominations process. Illuminated developed a platform that is incredibly user-friendly. We receive feedback that the process is so easy now and know this is because of the user-friendliness of the platform.

Illuminated simplified the process and guided us the whole way. We needed updated design, copy, and backend configuration for our website and were overwhelmed by everything we needed to get done. Now, design and messaging are clear and compelling, and the backend configuration is easy to maintain. We are thrilled with the results and grateful for their exemplary project management and communication that allowed us to get this major project done without the overwhelm!

We didn't just get great work. We got a world-class experience. As a virtual CMO supporting a client’s new service launch, I needed a strategic partner I could fully trust. Illuminated stepped in with not only deep expertise but a real understanding of our market—and helped us shape a clear, confident message that empowered the client’s leadership to sell with ease. They brought clarity, confidence, and world-class service every step of the way. We didn’t just walk away with an amazing website and marketing. We walked away with momentum.