Unreasonable Hospitality Workshop

Most businesses deliver good service. But few create moments that stand out and make customers feel truly valued.

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This one-day private workshop helps leadership, sales, and marketing teams turn everyday interactions into unforgettable experiences that fuel loyalty, referrals, and long-term growth.

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Led by DJ Soults—the first-ever Unreasonable Hospitality certified coach—this immersive, hands-on workshop is grounded in the principles from Will Guidara’s bestselling book Unreasonable Hospitality. You’ll explore how small, intentional gestures can create emotional connection—and how systematizing them gives your business a lasting competitive edge.

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This isn’t about being flashy. It’s about building a culture of hospitality that scales—so every customer feels like your most important one.

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During the workshop, you’ll:

• Map your customer journey
• Uncover hidden friction points and opportunities to surprise and delight
• Create a customized Client Journey Advantage Map
• End the day with a clear, actionable plan your team can implement immediately

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If your referrals have plateaued—or you’re losing clients to competitors who feel “warmer”—this workshop gives your team the tools to deliver a customer experience worth raving about.

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Available virtually or in person in Des Moines, Iowa.