The Difference Is You

Most personal brands are built from the outside in, but don’t feel like you. The Difference Is You™ flips that formula. It’s a guided identity excavation that uncovers the authentic core of your brand. How you show up, speak, and connect finally feels natural and magnetic to your ideal clients.
flat rate

7500

flat rate
Pricing
90 days
Typical Duration

Most personal brands are built from the outside in—logos, taglines, and templates that look great but don’t feel aligned. The Difference Is You™ flips that formula. It’s a guided, inside-out process that helps you uncover who you are, what makes you different, and how to express it with confidence and clarity.

Over 90 days, you’ll move through three phases:

Discover Your Story, Determine Your Destination, and Differentiate to Stand Out.

Through twelve strategy sessions, we’ll reclaim your authentic identity, shape your brand story, and define the energy you bring to your work—so when those big opportunities come along, you know exactly how to show up and what to say.

The Difference Is You™ helps you stop performing for the market and start connecting from truth—so your presence, message, and brand feel unmistakably you.

Lisa McGuire, Business Growth Advisor, specializing in Brand Identity, from Alpharetta , Georgia, head-and-shoulders portrait of a woman with shoulder-length auburn hair worn loose, wearing a cream turtleneck and light-colored blazer, smiling broadly with teeth visible and small stud earrings, posed outdoors against green foliage.

Lisa McGuire

Brand Identity Expert

And people love working with Lisa McGuire

Jesse H.

Executive Coach
 • 
Professional Services

My head was a jumble of ideas and multiple self-perceptions, many of which were conflicting with each other. Lisa listened intently, spoke truth with appreciation for my road to today, and provided a customized framework… Now, I have clarity, I know who my clients are, the problems I solve for them and how I can most effectively speak into their lives.

Doree O.

Transformational Life Coach, Speaker
 • 
Health & Wellness

I went from uncertainty to a clear direction with momentum. I show up confidently everywhere I go – in my marketing, sales calls and with clients. But the best thing is I now am realizing my dream of speaking on stage. I've been able to take my challenges and turn them into helping others navigate the messy middle life throws at us. Working with Lisa has been a full transformation and boost to my business.

Jason F.

Award Winning Executive Coach, International Speaker, Trainer & Facilitatorr,
 • 
Professional Services

I thought Human Design was going to tell me more of what I’d learned in other assessments. Lisa helped me to see how I could best spend time in my business in relation to the context of what I did. She also gave me insights so I can now identify the type of people I want to work with to make it a successful experience for both of us. If you get the chance to work with her, take it. I'm so glad I did.

Luna B.

Nervous System Integration Coach
 • 
Health & Wellness

I was looking for a way to make sense of my life. I kept overthinking and knew I needed to make a change. … Lisa helped me learn how to recognize what got in the way of me being fully present. I can start experiencing a new version of myself within minutes with these easy-to-practice skills. This program has … helped me break through barriers to become more productive, make me feel grounded and connected to others.

Beth R

The Event Planner
 • 
Event Planning & Management

Working with Lisa, I learned the unique talents I bring to the table, who inspired me as a client, what to say, and the irresistible offer they needed. This resulted in a major brand refresh with a new company name, logo, and website. Now, I have a reinvigorated passion for my business. I learned to believe in myself and am empowered to make bold decisions that align with my vision. I now have a business that can bring me satisfaction AND money.

Amy S.

Hudson & Co.
 • 
Marketing

Lisa is a stunningly authentic and heart-centered coach. She is so talented at calling forth people’s magic while backing it up with thoughtful strategy and grounded action. I’ve loved my coaching sessions with Lisa, because of the ways she calls my higher self forward while lovingly shifting me toward clarity. Lisa is the kind of coach every entrepreneur should get to experience. She’s savvy, and strategic, but most of all, she’s a visionary who gives others permission to dream bigger.