Josh Cowen
Marketing Strategy & Consulting
Secondary Service Areas
Location
Zeeland, Michigan, United States
Elevator Pitch
Local service providers need something other than word-of-mouth to really grow. But "marketing" feels random and expensive. We serve as strategic guides who can also implement anything their in-house team can't. This gives leaders more confidence, more time, and more customers. We also help those service-based businesses attract top talent when we apply key StoryBrand principles to their hiring communications.
Quick Solutions
Business: NAME OF BUSINESS
Robert Freeman
We started to see our sales drop and realized we needed to start marketing beyond just referrals. We tried a few things but felt like we were wasting our time and money. After hiring Guide MKTG our sales increased and freed us up to concentrate on what we do best, roofing.
Nick Knapp
I asked Josh to take over our Google ads. We were paying a lot they were not doing much. Our website also needed a refresh. Josh explained that the first thing we need to do was get really clear about how we talked about our services. No reason to spend money on ads that send people to a website thats confusing! He his team wrote new messaging and then reworked our site around it. Now our ads are sending people to a website thats clear convinces people to call us! Despite a weird 2020, we are busy.
Jeff VandeHoef
When I started SAVY, I knew I would need to do some marketing, but I wasnt sure exactly what would work best. It was all a bit overwhelming. I found Josh, and with his help, SAVY got off to a great start. He continues to help me grow my business. He consistently saves me time and helps me avoid common marketing mistakes.
Todd Whiteman
Before we found Guide MKTG it was hard to tell our story. The unique nature of our mission and work requires diverse, well-crafted, marketing. Guide Marketing has brought that to all the work we do. Its so much easier now to connect with the people we serve and the donors who make it all possible.
Stamp of Approval
Certifications & Trainings
