
Lisa Barfield
Local & Community Marketing
Secondary Service Areas
Location
New Providence, New Jersey, United States
Elevator Pitch
Small teams often get so caught up in their daily grind that they miss leaky marketing issues that leave them stalled. As your partner, Clear Point addresses these gaps and seizes missed opportunities to drive meaningful progress. By refining your messaging, strategy, and design, you turn leaky marketing into major victories. What if fixing these hidden leaks is the breakthrough you’ve been looking for?
Quick Solutions
Marketing First Aid Clinic
You'll walk away with clarity on 3 of your most profitable opportunities and next steps for a more profitable path forward.
Business: NAME OF BUSINESS
Danny Farrell
Lisa at Clear Point Designs created an amazing website for me! She was a pleasure to work with, on top of all of my notes, and gave great suggestions along the way. I now attract more clients, and come across as a true professional! I highly recommend using them for your website design and marketing needs. Thanks Lisa!
Cleber Silva DDS, OMFR, FICOI, FAAIP
Lisa is awesome. Patient, meticulous, creative and caring. Full service without glitches.
Kavita Kewalramani
Lisa created my website and I'm very happy with her work. She is competent, provides good suggestions, and designs great flyers. I highly recommend her.
Brian Tenenhaus
Lisa is clear, concise, thorough and creates beautiful work for website design. Second to none and personal customer service, too!!! I'd recommend her to anybody!
Michael Ciaccio
Clear Point Designs makes great banners for veterans. Lisa, knows what she is doing and makes the whole process easy. I highly recommend this company as they have made the process of ordering a banner and organizing a Hometown Hero program for our local veterans easy. The product is good a Lisa is great at designs.
Bob Brooker
After explaining my situation, they provided two useful and clear alternatives for my consideration. I appreciated the flexibility to my unique circumstances.
Robert Robinson
Clear Point worked closely with us in a personalized series of deep dive questions, uncovering gaps in our existing marketing and customer journey. Lisa then provided us with solid strategies that closed those gaps, including communicating a more impactful brand message. She is thorough, direct and responsive. In this constantly changing business environment, Lisa's expertise helped us to see outside of a muddy lens of a tired approach and is expanding our business. We highly recommend Lisa to all businesses--large or small--who want to reshape or resurrect their marketing plans.
Patrick Smith
Lisa and her team helped us create a logo and website to meet our needs as the go to Business and Civic organization in Berkeley Heights. They went above and beyond to help us and keep us on budget. Thank you Clear Point Design our trusted local partner!
Stacey Maisch
Lisa at ClearPoint Designs helped our organization create a central branding strategy to help us create a recognizable public identity in our community. She not only designed a new logo for us, she also worked with our team to enable staff to embrace a cohesive marketing strategy by sharing a Brand Messaging Style Guide and templates, as well as training staff on how to use them. As a result, our staff felt empowered to move forward with marketing and branding efforts without any previous experience. Clear Point was instrumental in changing how we publicize our programs and services for the better!
Jerry Barter
A huge shout out to Lisa and her team. We needed lawn signs created, we submitted a design and Lisa proposed a much better one which we chose. The whole process took 4 days from our first. Email until I had the signs. 10 stars in my opinion. BTW, as you ride around town in May and see the Home Town Hero banners, that’s thanks to Lisa and her team also.
Bobbie Peer
When I started working with Lisa at Clear Point Marketing, I was managing my business day-to-day with no clear goals or strategy for growth. I faced significant challenges, including burnout--I was too involved in the daily operations of my business and not didn't have enough bandwidth to expand my business. Lisa’s approach was transformative. She helped me develop both short- and long-term goals, and she pinpointed what aspects of my business brought me joy versus what I dreaded. By creating a structured system and supporting activities, Lisa enabled me to focus on my strengths which are community and business relations. This new system was designed to work seamlessly across my various business sites, alleviating much of the burden from my shoulders. It's been a deep sigh of relief. Since implementing Lisa's strategies, I see how I can bring in the support staff I need in a way that will work for me so I can free up my time for income-producing activities. Our ongoing sessions has allowed us to refine my goals continually, notably, targeting specific clients and streamlining my business, which has led to huge gains: I landed my largest account and successfully sold 2 underperforming sites 35% over expectations, reflecting the true value of the improvements made. This strategic shift has significantly boosted my income and profitability. Looking ahead, I’m confident in reaching my ambitious revenue goals within a year. Our recent meeting was the most productive yet, with Lisa’s guidance helping to fine-tune my goals for the upcoming quarters. Her coaching and accountability have been crucial in improving my systems and processes, ultimately driving revenue growth. Advice for Others: If you’re feeling overwhelmed and stuck in your business, investing in a strategic partnership like the one with Lisa at Clear Point Marketing can make a world of difference. In retrospect, I should have signed up sooner.
RJ Hisxon
Being part of Lisa's accountability group for the past two years has made a big difference in how I work. Before joining, I would often rearrange my task list without much thought and sometimes, I would let important tasks slide. But the group made me prioritize my tasks each week and commit to getting the top ones done by the next meeting. Because of this, I've been much better at completing my most important tasks, driven by the need to be accountable to the group. Lisa is great a great leader. She knows how to keep our meetings focused while still allowing for interesting and spontaneous conversations. The different viewpoints from other members have given me valuable insights, helping me make decisions and solve problems faster. I’ve also enjoyed sharing my own insights to help others in the group. I believe any business owner could benefit from this process. I highly recommend Lisa's Success Sprint service.
Carmen Fernandez Goldman
Lisa Barfield was a godsend. She held my hand while leading me through every phase of our website design and brand messaging project. What I loved most was that she always sent a short video pointing to everything she was referencing in the written text. For a visual learner, this was the best way for me to follow the technology.
Fr. Francisco Mendonca
We didn’t just need a new website for our parish—we needed to reconnect with our community in a meaningful way. Lisa and her team delivered on all fronts. Through a strategic approach to website design, messaging, and community engagement, she and her team transformed how we communicate with our parish. Our email engagement increased 100% since we didn't previously used email marketing. Parishioners who once felt disconnected now feel like they belong to something special. Lisa didn’t just deliver a beautiful website; she helped create a digital home where our community feels seen and involved. The attention to detail and genuine care she put into understanding our goals made all the difference. We’ve seen a noticeable shift in how parishioners interact with us—people are attending more events, volunteering, and staying informed. If you're looking for a team that listens, delivers measurable results, and creates lasting impact through a clear marketing strategy, look no further than Lisa. Trust me, she and her team not just good—they're GOOD.
Jimmy Vardas
We've been working with Lisa for 5 years, when she became a StoryBrand guide and honed our messaging, we were blown away with results. Sales overall went up 25 and YOY, up 12. She's been instrumental in helping us navigate strategy, define our objectives, and adjust as needed when Covid hit. We are beyond thrilled with the results her strategies have brought us and and we were just named Best Diner in New Jersey by NJ Monthly. We couldn't have done it without Lisa.
Michael Modica
Working with Lisa was a pleasure. She combines a thorough understanding of StoryBrand with an extraordinary flair for the aesthetic. I asked her for a WOW! website, one that would stop a casual web surfer in his or her tracks. She delivered. Now, I love answering the question, Do you have a website? Highly recommended. it is a pity that the rating stops a 5 stars because she is a 10.
Timothy Carroll
Working with Lisa has really helped us to update how we talk to our clients. Lisa is insightful and understands how to attract new customers. We used to always be looking for ways to promote ourselves, and now we are looking for ways to promote how we can help solve our clients problems. We highly recommend Lisa.
Stamp of Approval

Jordan Ryskamp
Area of Expertise
Web Development
In Expert Network Since:
April 2021
Certifications & Trainings